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BASF joins creative forces with Chip

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

BASF Automotive Refinish Solutions has signed a multi-year agreement with Chip Foose, well-known automotive and product designer, to promote its waterborne automotive refinishes and to develop a new line of automotive refinish colors under the Foose name.
Foose owns Foose Design, a company that specializes in illustration, graphics, ideation model making, surfacing and complete construction of automobiles and automotive related products.
“Chip Foose has long been a friend of BASF and a fan of our automotive refinish paints,” said Darlene Eilenberger, director of marketing for BASF Coatings in North America. “We are very excited about taking our relationship with Chip to a new level as we work with him to create a new line of custom colors.”
BASF will debut its Foose-inspired automotive refinish paint colors later this year.

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